NCAA rolls out ‘biggest test’ for paperless tickets

Tonight, the men's basketball teams from the University of Michigan and the University of Louisville will meet on the court at the Georgia Dome to decide the finals of the ever-popular March Madness basketball tournament. While the Wolverines and Cardinals battle on the hardwood, a different fight is being waged in the stands over ticket reselling, and a digital platform may be the biggest x-factor.

According to a recent article for ESPN, the Final Four has been one of the biggest tests that digital tickets have faced so far. Roughly 40 percent of all tickets available for the event – about 30,000 seats - are paperless. That is an increase from years past, when the total number of digital tickets was capped at 2,800 and they were only distributed to students of the four schools (700 per team).

This has been done to ensure that the seats given to students were assigned to a particular person. Once the ticket was in hand, it was non-transferable. This year, anyone who won tickets through the NCAA lottery, as well as coaches who can purchase tickets through the allotment provided to them, have been added to the group that gets a digital version.

The NCAA is doing this to ensure that, for the most part, only those who are purchasing tickets are the ones showing up. It will also cut down on fraud as opportunistic individuals will not be able to scalp digital versions of tickets. In the past a ticket that was purchased for $200 could easily be resold for $2,000.

This issue has reached the point that it is now being heard by the Texas State Legislature later this week.

Companies are going paperless for a number of different reasons, from preventing fraud to freeing up office space to improving record keeping. Any business that is interested in moving down this path would be wise to partner with a document scanning and management firm.


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